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Posts Tagged ‘NBA’

20 May
2008

The (Sports Marketing) World is Flat: Basketball & Soccer

The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up

Archives | No Comments » | Tags: Arsenal, Football, NBA, Nike, NY Times, soccer, Spike Lee, Sports Economist, Thierry Henry, Tony Parker

9 Apr
2008

The (Sports Marketing) World is Flat, Part III

The evolution of the sports marketing world didn’t happen overnight, nor did it directly coincide with a specific event. There

Archives | No Comments » | Tags: FedEx, Global, MLB, NBA, NFL

4 Apr
2008

The (Sports Marketing) World is Flat, Part I

In 2005, author Thomas L. Friedman released the critically-acclaimed best seller, The World is Flat. In it he posited that

Archives | 6 Comments » | Tags: FedEx, Gillette, NBA, Sports Marketing, Super Bowl, The World is Flat, Thomas Friedman

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.