Tag Archive

The (Sports Marketing) World Is Flat: NBC v. BBC

By Rick

How does the BBC (UK) promote the Olympic Games?: Hat tip to Martin Bishop of Brand Mix for calling my attention to that brilliant spot. What about NBC (US): What do these two spots say about the networks that aired them, and about the people/culture they are broadcasting them to? »

DINU – Dunder-Mifflin

By Rick

The brains behind the hit NBC TV show The Office know that the key to developing a loyal following is to create a Deeply Immersive Narrative Universe. Sure, the Scranton-based office is an absurd caricature of real life, but the world they created is so consistent, that we are all willing to join in... »