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17 May
2009

Pepsi Branding: Confusion or Strategy?

Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the

Archives | 12 Comments » | Tags: Coca cola, new pepsi logo, Obama logo, Pepsi, pepsi throwback

4 Nov
2008

Pepsi and Targeting Influentials

Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of

Archives | No Comments » | Tags: C.C. Chapman, Chris Brogan, Coke Zero, cola wars, Greg Verdino, new Pepsi can, new pepsi logo, Pepsi, PSFK, Rob Walker, Rohit Bhargava

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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