Tag Archive

One word: Value

By Rick

Saturday’s New York Times featured an article by Alina Tugend entitled: “Putting Yourself Out There on a Shelf to Buy”. It’s a nice look at personal branding, aimed at people who really haven’t investigated the concept yet. That’s fine, everyone starts at some point and Tugend is providing a nice entry point for many... »

Olympic Beauty

By Rick

  The Olympics start on August 8, that’s 8-8-8, (888 is a lucky number in Chinese culture) and the New York Times Magazine’s PLAY supplement this weekend focuses on the Beijing Games. Check it out online if you can’t pick it up. »

Forget 'my', the web prefix of the future will be 'our'

By Rick

An article in Sunday’s New York Times talked about the preponderance of the ‘my’ prefix in web marketing. We all know them: MyYahoo!, MyCoke, MySpace, the list goes on. Add to that sites like YouTube and Ubid or even products like the iPod and it’s clear that the online marketing imperative of the last 10 years was... »