Tag Archive
The only thing America loves more than football…
…is an event. The NFL season gets underway tonight, not with a bang, but with several bangs. That’s because the NFL, more than any other professional sports league understands that American sports fans want to be part of something big and memorable. With literally thousands of sporting events happening every year, merely rolling out the... »
Michael Vick, The NFL, Social Media and Brand Control
Last night Michael Vick returned to the NFL, playing for the Philadelphia Eagles in a pre-season game. He was received relatively warmly (especially considering he’s in Philadelphia, a city that’s football fans booed Santa Claus). At the same time, the NFL (and many other sports teams and leagues) are grappling with how to deal... »
What Brand Managers Can Learn From The Pittsburgh Steelers
Full disclosure: I’m a Pittsburgh Steelers fan. Have been since the late-70s. The NFL and several its teams have done a great job of distinguishing themselves and creating strong brands. The Raiders, Cowboys and Packers are all great examples of teams with unique personalities, or really, brands. But I think the Steelers may be... »
The (Sports Marketing) World Is Flat: Bridgestone NHL Premiere Week
The start of a sports season is a time of great anticipation for fans and the media. For decades Major League Baseball was the benchmark for Opening Days. They had a great tradition with the Cincinnati Reds always being the first National League team to play on Monday to open the season. Just the term... »
What Marketers Can Learn From Fantasy Football #1
The NFL is, by general consensus, the best run professional sports league in the States. It generates billions of dollars in revenue, has huge television contracts and in the Super Bowl, has one of the last mass cultural shared experiences left in our fragmented world. Fantasy sports is itself a billion dollar business and in... »
Eyecube Buzz9 for August 4: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about: 1. Beijing Olympics: Check out the NY Times PLAY Magazine. 2. The NFL is back. 3. Let it Out: The Movie. (Disclosure1: I work for the PR firm behind this endeavor. Disclosure2: You will need a Kleenex when watching, it is emotional). 4. Pre-season tournaments mean we’re getting close to the... »
Authenticity Leads to Loyalty
Last night I attended an event for author Stefan Fatsis’ new book, A Few Seconds of Panic. The event was held at Barnes & Noble and, arriving a few minutes early, my colleague Rich Gallagher and I noticed something interesting about the crowd. It was made up predominantly of people who we wouldn’t immediately... »
The (Sports Marketing) World is Flat, Part III
The evolution of the sports marketing world didn’t happen overnight, nor did it directly coincide with a specific event. There are however certain benchmarks, touchstones and signposts that, viewed through the lens of history, give us an better understanding of the world we live in today and how it came to be. Part III... »
The Periodic Table of Social Media Elements
