Tag Archive
NHL Develops a Marquee Event to Call its Own
I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey fan. Sure, I went to an occasional game and when the Kings got Gretzky I became slightly more than just the casual fan. By the late-80s / early-90s I could probably name several players... »
The (Sports Marketing) World Is Flat: NHL Marketing
Last week the Sports Business Daily (sub. req.) took a look at the 2008-2009 marketing slogans for all 30 NHL teams. See if you can guess which team is using which slogan: Slogan: A. One Goal B. Whatever It Takes C. Hungry for more D. Our Team. Our Time. E. It Stays With You Team: 1. Chicago Blackhawks 2. St. Louis Blues 3. Philadelphia... »
The (Sports Marketing) World Is Flat: Bridgestone NHL Premiere Week
The start of a sports season is a time of great anticipation for fans and the media. For decades Major League Baseball was the benchmark for Opening Days. They had a great tradition with the Cincinnati Reds always being the first National League team to play on Monday to open the season. Just the term... »
Hockey: America's Forgotten Sport
The Stanley Cup finals wrapped up last night as the Detroit Red Wings beat the Pittsburgh Penguins four games to two. It was good to see two traditional hockey cities go at it, but clearly the NHL, like the recently run Indianapolis 500, is struggling for relevance and audience share. The Indy 500 would certainly... »
The Periodic Table of Social Media Elements
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