Tag Archive
Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others
Earlier this week I read an interesting post on the 20 Best Known European Football Brands on The UK Sports Network site. The article referenced a Sport+Markt 2009-2010 study of brand recognition among football fans in the top five markets (UK, Germany, Spain, France & Italy). You can read the report yourself here. I thought... »
Nike betrays their DNA
Nike – the gritty American underdog that took on the Establishment (adidas). Nike – the champion of the rebels and rules breakers. I love Nike, always have. I love their products and I love their marketing. But it looks like they missed and missed badly on a recent marathon held in San Francisco. You can... »
Nike: Maintaining The DINU
Nike is a long way beyond their roots, selling sneakers out of the back of a car to elite Portland, OR runners under the name Blue Ribbon Sports. They’ve become a global icon and now sell products for just about every sport and activity imaginable. Nike is far beyond their genesis story, and yet they continue... »
Time to Start Thinking About Football
As the calendar flips to August, we can start to think about football again. Real football, the kind played with, you know, your foot. And what better way than to relive one of the greatest moments in English football history. Courtesy of Nike (Wieden+Kennedy London). »
Eyecube Buzz9 for July 28: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about 1. Mets and Yankees on the rise: New York, Summer & Baseball 2. Carlos Sastre wins the Tour de France: Spain’s Summer of Dominance Conitnues 3. Shaun White 4 Target 4. Brett Favre: God’s gift to sports talk radio 5. Beijing Olympics: Chinese athlete controversy 6. Beijing Olympics: Showdown in the deep end 7.... »
The Nike-ization of Converse?
Can’t wait to see what Rob Walker makes of this. That’s one of what appears to be many Converse movie shorts. Converse, which was bought by Nike, has developed a massive short film portal that plays to a very edgy audience. A too cool for school, young audience. Other films have titles like “Kissing with... »
Telling a story, telling it with passion
Starbucks didn’t buy big ads saying, “Our coffee is really, really good and you’ll like coming to our outlets.” They lived it passionately instead. Nike was started by some guys who passionately believed they could make better running shoes. The world didn’t think they needed better coffee or running shoes, but when presented with... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
Nike, Tiger and the Deeply Immersive Narrative Universe
Yesterday I wrote about the Sony Ericsson WTA tour and their need to connect with the casual tennis fan. I recommended they work on creating a Deeply Immersive Narrative Universe (DINU) that goes beyond the excellent tennis action they offer. Also yesterday, Rob Walker, posted on a recent Nike ad featuring Tiger Woods that ran... »
The (Sports Marketing) World is Flat: Basketball & Soccer
The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up playing soccer in places like Canada, Brazil and Europe. As a big fan of Arsenal, I’ve seen a lot of the basketball – soccer overlap. Spike Lee, a big hoops fan, has been wearing soccer... »
The Periodic Table of Social Media Elements
