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9 Jan
2009

You Can Tell When Brands Aren't Scared

Grant McCracken (who is firing on all cylinders right now, by the way) recently turned his McCrackenian lens (ooh, did

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.