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Pepsi Branding: Confusion or Strategy?
Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the brand to go reverse course and go back to what didn’t seem to be broken after sales plunged. Along with consumers, designers weren’t crazy about it either. The Gatorade rebranding (to G) seems to have... »
Barack Obama: DINU enabler
I’ve written in the past about Senator Barack Obama and how his story is a great example of a brand that has created a Deeply Immersive Narrative Universe (DINU) that his supporters have not only bought into, but have contributed to. Here’s another great example. Look how the Obama logo has been modified for... »
The Periodic Table of Social Media Elements
