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17 May
2009

Pepsi Branding: Confusion or Strategy?

Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the

Archives | 12 Comments » | Tags: Coca cola, new pepsi logo, Obama logo, Pepsi, pepsi throwback

8 Oct
2008

Barack Obama: DINU enabler

I’ve written in the past about Senator Barack Obama and how his story is a great example of a brand

Archives | No Comments » | Tags: Barack Obama, Obama logo, republicans for obama

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.