Tag Archive

For online video time isn’t a barrier, quality is

By Rick

You hear a lot about the attention spans of consumers especially as it relates to online consumption habits. “Consumers won’t watch videos longer than 2 minutes, 37 seconds.” Or some such. “Twitter is so popular because it taps in to our short attention spans.” I think these notions are patently false and are approaching the... »

Battle at Kruger – The best piece of shared media ever

By Rick

I’m not crazy about the term viral video. It’s over-used and misused. I’ve talked a lot recently about why I like the term ‘Shared Media,’ but whatever you call it, the trend of massively viewed online video is real. We’ve seen all sorts of video become popular this way – from comic dancing to... »

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