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11 Aug
2009

For online video time isn’t a barrier, quality is

You hear a lot about the attention spans of consumers especially as it relates to online consumption habits. “Consumers won’t

Archives | No Comments » | Tags: BBH, Johnnie Walker, Keep Walking, online video

5 Jun
2009

Battle at Kruger – The best piece of shared media ever

I’m not crazy about the term viral video. It’s over-used and misused. I’ve talked a lot recently about why I

Archives | No Comments » | Tags: battle at kruger, online video, viral video

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.