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17 May
2009

Pepsi Branding: Confusion or Strategy?

Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the

Archives | 12 Comments » | Tags: Coca cola, new pepsi logo, Obama logo, Pepsi, pepsi throwback

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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