Tag Archive
Pepsi Branding: Confusion or Strategy?
Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the brand to go reverse course and go back to what didn’t seem to be broken after sales plunged. Along with consumers, designers weren’t crazy about it either. The Gatorade rebranding (to G) seems to have... »
Pepsi and Targeting Influentials
Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl... »
The (Sports Marketing) World Is Flat: David Beckham & Pepsi
As a fan of football (soccer) and someone involved in global sports marketing I’ve always found the case of David Beckham to be fascinating. He’s going to be remembered in much the same way as Madonna – a personality that changed the game, broke the rules and managed to re-invent himself more than once. The... »
The Periodic Table of Social Media Elements
