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Authorian Legends
Yesterday I shared my experience at an event for Stefan Fatsis’ new book. Rohit Bhargava, another author, and fellow PR blogger, also has a recently published book, *Personality Not Included. He sponsored an event Tuesday night and asked his readers for ideas on how to drive book sales at the event and in general... »
The Summer Reading List is Getting Longer
School may be out soon for the kids, but the school year for marketers is year round. Or maybe these are good beach books? Anyway, by now you all know about Rob Walker’s Buying In (see my interview with him here). Here are some others to be on the lookout for: Rohit Bhargava’s *Personality Not... »
The Periodic Table of Social Media Elements
