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28 Sep
2008

Tactics v. Strategy

The terms tactics and strategy get thrown around a lot. We heard them in the first McCain-Obama debate on Friday,

Archives | No Comments » | Tags: debate, James Fallows, McCain strategy, McCain tactics, Obama strategy, Obama tactics, political debate, Politics, strategy, tactics

21 Apr
2008

Barack Obama: DINU Brand

As I think more about this concept of the Deeply Immersive Narrative Universe (DINU), I wondered if this was an

Archives | 39 Comments » | Tags: Andrew Sullivan, Barack Obama, election, Jay-Z, Obey Giant, Politics, The Atlantic, will.i.am, YouTube

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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