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Tactics v. Strategy
The terms tactics and strategy get thrown around a lot. We heard them in the first McCain-Obama debate on Friday, and I hear them at work as we discuss what and how we are going to help our clients. Putting aside personal political feelings for a moment, I think Senator Obama was correct purely... »
Barack Obama: DINU Brand
As I think more about this concept of the Deeply Immersive Narrative Universe (DINU), I wondered if this was an idea that worked for things like science fiction stories (Star Wars) or video games (Halo) especially well, but maybe not for the vast majority of brands, properties and franchises. But the more I thought... »
The Periodic Table of Social Media Elements
