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10 Nov
2009

Product Placement: That Joke Isn’t Funny Anymore

A week or so ago I took a look at the fake Infomercial creative concept (as did others), which seems

Archives | 1 Comment » | Tags: brand integration, product placement

12 May
2009

Product Displacement – Part of a DINU

Gladys Santiago has a great Tumblr blog called Product Displacement that’s worth a look. In it she delves into the

Archives | 3 Comments » | Tags: 30 Rock, product placement, scrubs, wayne's world

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.