Tag Archive
Planning for the Future: Redscout & PSFK’s SPUR series comes to a close
Three cheers to PSFK and Redscout for their thought-provoking SPUR series, which looked at Account (or Brand) Planning. The final segment talks abou the future of Planning: If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get Flash Player from Adobe. I’m... »
Strategic Planning: Everything you wanted to know but were afraid to ask
If you work at an ad agency, the role of the strategic (or account) planner is well known to you. Originally conceived by J. Walter Thompson and Boase Massimi Pollitt in the UK in the 1960s, the discipline has played an increasingly important role in advertising over the years. If you want to read... »
Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils
Occasionally a topic comes up that inspires a longer post with commentary and viewpoints beyond my own. With so much talk recently about crowdsourcing it seemed like a good time to really tackle the issue. I’m positively thrilled to have input from some of the top minds in advertising and marketing communications contribute to... »
On PSFK: Sci-Fi & Urban Design, Luxury in Monocle & What’s Killing the Internet
It’s been a little while since I’ve written a love letter to PSFK, but they’ve recently knocked out several things worth taking a look at. Now, there are plenty of sites out there that aggregate good content, but PSFK always seem to find stuff I dont’ see elsewhere: What does the future of Urban Design look... »
Weekend Update
Just a quick note on some recent stuff I came across… I’m a big fan of people who actually do, and don’t just run their mouths. That’s why I love folks like PSFK and Rob Walker. PSFK’s next Good Ideas Salon on August 20 is already sold out, but keep an eye out for the Oct... »
Umbro Wants You To Get Your Kit On
PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand. Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by England, a blog, as well as a pop-up store in London. The Tailored by England site has a... »
The Costs and Benefits of Social Media Marketing
Any long time readers of Eyecube know I’m a big fan of PSFK. They’re terrific at curating the trends, movements and people who are shaping the present and future of consumer behaviour, art and pop culture. But what I really appreciate is their willingness to ‘get stuck in’ as the English footballing phrase goes. Rather... »
Handwriting – The Power of Form and Function
Interesting piece today in the Boston Globe on the death of cursive handwriting. It is indeed a dying art and one that is becoming obsolete. PSFK weighs in here, throwing some additional dirt on the coffin. But I think there is something valuable here for marketers to think about. A hand-written note is very powerful. It... »
PSFK & WSJ Fail to Score TD
I’m a big fan of PSFK and I respect the work of the Wall St. Journal, so I appreciated their takes on the impact of new logos for NFL teams. But I think they missed a key concept. The premise of the article is that in recent years teams like the New England Patriots, Seattle... »
More on the IDEA Conference
I’ve posted about a couple of the presentations I really enjoyed from the IDEA Conference last week. For more, check out PSFK’s review as well as Ad Age’s own review, Nine Ideas from Ad Age/Creativity’s IDEA Conference. A final caveat – I’m happy to spread the word for the people./groups that were at the IDEA conference,... »
The Periodic Table of Social Media Elements
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