Three cheers to PSFK and Redscout for their thought-provoking SPUR series, which looked at Account (or Brand) Planning. The final

If you work at an ad agency, the role of the strategic (or account) planner is well known to you.

Occasionally a topic comes up that inspires a longer post with commentary and viewpoints beyond my own. With so much

It’s been a little while since I’ve written a love letter to PSFK, but they’ve recently knocked out several things worth

Just a quick note on some recent stuff I came across… I’m a big fan of people who actually do,

PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand.