*Apologies to Ian Schafer, CEO of Deep Focus, who wrote this tweet.
Ok, so I really don’t have a listicle regarding the mega-merger of advertising holding company titans and the similarity to said merger with the Syfy original movie / insta-meme Sharknado. But I think there is an interesting, larger cultural observation here. We seem to be living in a time where we’re seeking answers. Where so much information and data is coming at us, so rapidly, that we yearn for ways of deciphering, translating and understanding and we’re grasping for ways to do that. Grouping is one such mechanism. It’s just sometimes easier to combine things and deal with the newly created one, rather than the distinct two.
Two massive holding companies, each with its own stable of agencies? Let’s just mash them all up together. Hostile and violent attacks from nature and weather? It’s too much, can’t we just make them one thing to worry about? But even that’s not enough, I can’t possibly deal with thinking about Omniblicis and Sharknado separately, won’t someone please write a blog posts that compares the two?
We’re constantly looking for ways to simplify and explain the world we live in, and sometimes even the world we don’t live in. Take for example the Pixar Theory. Blogger Jon Negroni has painstakingly broken down 13 Pixar films and put together an argument for how they are all connected. That just feels better, doesn’t it? We love to do things like this, it’s a coping mechanism I believe. We need coping mechanisms right now, desperately. Not only do we have many very real problems, but we’ve elevated some pretty esoteric ones to our collective consciousness as well. Will the Large Hadron Collider create a black hole that will swallow the world? That was a serious question asked by serious people a few years ago. Find the answer here. Are we just all AI simulations in a super advanced computer game taking place in the future? When you have to give thought to questions like that, it helps to free up psychic space by lumping other stuff together.