Tag Archive
Weekend Update
Just a quick note on some recent stuff I came across… I’m a big fan of people who actually do, and don’t just run their mouths. That’s why I love folks like PSFK and Rob Walker. PSFK’s next Good Ideas Salon on August 20 is already sold out, but keep an eye out for the Oct... »
Rob Walker’s Unconsumption Project
You know Rob Walker from such journalistic outlets as his Murketing blog, the terrific book, Buying In, his NY Times Magazine column, Consumed, and, of course such films as Earwigs: Eww! and Man vs. Nature: The Road to Victory. Oops, sorry that’s Troy McClure. Rob’s got a new thing cooking that you should definitely check out.... »
NY Times Magazine Thinks There Might Be Something To This Whole Social Media Thing
Here’s a sneak peak at the Sunday, Feb. 15 New York Times Sunday Magazine: Page 14: William Safire takes a look at the etymology of the words mash-up and remix in his On Language feature. Page 15: In The Medium, Virginia Heffernan muses on writing a Facebook Status Update. Page 17: Rob Walker’s Consumed column uncovers the artist behind Twitter’s Fail Whale. Next week:... »
Burger King and the Politics of Social Media Transparency
My Twitter exchange with @TheBKLounge last week didn’t just lead to my first purchase of an Angry Whopper, it also sparked an interesting conversation with Warren Sukernek, regarding Social Media transparency. I’ve got a lot of respect for Warren (he is, after all, the Twitter Maven), but we had a difference of opinion that... »
Pepsi and Targeting Influentials
Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl... »
A comment on comments
Marketing types, and I’ll generously include myself in this group, like to talk about ‘the conversation’ and ‘the dialogue’ between consumers and brands. I try to read a variety of marketing/branding/PR/Advertising blog and have noticed something: Many of the blogs have very few comments. Here’s a very unscientific survey - I looked at the front page... »
Authorian Legends
Yesterday I shared my experience at an event for Stefan Fatsis’ new book. Rohit Bhargava, another author, and fellow PR blogger, also has a recently published book, *Personality Not Included. He sponsored an event Tuesday night and asked his readers for ideas on how to drive book sales at the event and in general... »
Geico – Narrative Dissonance
I’ve written about Geico in the past, admiring their ability to maintain multiple personalities. However, the latest Caveman ads have me scratching my head. Geico has spent a lot of time creating a Deeply Immersive Narrative Universe (DINU) in which the Cavemen are smart, uber-hip guys. Roast duck with mango salsa, anyone? Now, take... »
The Nike-ization of Converse?
Can’t wait to see what Rob Walker makes of this. That’s one of what appears to be many Converse movie shorts. Converse, which was bought by Nike, has developed a massive short film portal that plays to a very edgy audience. A too cool for school, young audience. Other films have titles like “Kissing with... »
Our world, summed up in one photo
I love this photo, courtesy of Arkitip (hat tip to Rob Walker for calling to my attention): It says so many things to me: I’m so rich, even my trash bags are Louis Vuitton. Our consumer culture is just so much garbage. Spending money on fancy labels is like throwing money away. Just because it’s trash, doesn’t mean it has... »
The Periodic Table of Social Media Elements
Subscribe to eyecube
