Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of

Rohit Bhargava, who has been a recent guest blogger here with his dispatches from Beijing, brings up a very relevant

Kleenex Premieres Olympic Documentary “Let It Out” Guest Post By Rohit Bhargava If you are one of those people that

I’ve signed up for Rohit Bhargava’s Olympic Blog program and am excited to bring you the first entry: Dinner With

Rohit Bhargava (pictured left), author of the always excellent Influential Marketing Blog today posted about something he calls Egommunication, the practice of

Yesterday I shared my experience at an event for Stefan Fatsis’ new book. Rohit Bhargava, another author, and fellow PR