Tag Archive
Pepsi and Targeting Influentials
Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl... »
The (Sports Marketing) World is Flat: Sponsorship Exclusivity
Rohit Bhargava, who has been a recent guest blogger here with his dispatches from Beijing, brings up a very relevant issues for sponsors with his post today regarding Visa’s Olympic sponsorship. Let me state right up front that my agency, Taylor, has represented MasterCard for many years and I have been directly involved in... »
The (Sports Marketing) World is Flat: Kleenex's Let It Out: The Movie
Kleenex Premieres Olympic Documentary “Let It Out” Guest Post By Rohit Bhargava If you are one of those people that gets in front of the television every evening with a box of tissues to get ready for the melodramatic overload that is the American television coverage of the Olympics, then you’ll be thrilled to know that... »
The (Sports Marketing) World Is Flat: Dinner with the Namibians
I’ve signed up for Rohit Bhargava’s Olympic Blog program and am excited to bring you the first entry: Dinner With The Namibians Guest Olympic Post From Rohit Bhargava When I boarded my flight to Beijing, I didn’t have a single ticket for any Olympic events and I wasn’t worried. To understand why, I need to tell you... »
The Blog That Cried Wolf
Rohit Bhargava (pictured left), author of the always excellent Influential Marketing Blog today posted about something he calls Egommunication, the practice of throwing “shout outs” to the powerful members of the Web 2.0 universe (people like Peter Rojas, Greg Verdino or Susan Reynolds) as an alternative, and often more effective, way of getting their attention. These people... »
Authorian Legends
Yesterday I shared my experience at an event for Stefan Fatsis’ new book. Rohit Bhargava, another author, and fellow PR blogger, also has a recently published book, *Personality Not Included. He sponsored an event Tuesday night and asked his readers for ideas on how to drive book sales at the event and in general... »
The Summer Reading List is Getting Longer
School may be out soon for the kids, but the school year for marketers is year round. Or maybe these are good beach books? Anyway, by now you all know about Rob Walker’s Buying In (see my interview with him here). Here are some others to be on the lookout for: Rohit Bhargava’s *Personality Not... »
The Periodic Table of Social Media Elements
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