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23 Jul
2008

Scarcity, Storytelling and Having Your Business Blowed Up

John Moore from Brand Autopsy has a great story on a BBQ joint in Texas, Snow’s, that was named Best in the

Archives | No Comments » | Tags: All Marketers Are Liars, Brand Autopsy, John Moore, scarcity, Seth Godin, Snow's BBQ

13 Jul
2008

The (Sports Marketing) World is Flat: Scarcity and DINUs

Seth Godin talks about scarcity this morning, something that sports teams/events have an challenging relationship with. When your team is

Archives | No Comments » | Tags: baseball, DINU, Minor League Baseball, scarcity, Seth Godin

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.