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Scarcity, Storytelling and Having Your Business Blowed Up
John Moore from Brand Autopsy has a great story on a BBQ joint in Texas, Snow’s, that was named Best in the State by Texas Monthly. As a result, they’re dealing with sudden and overwhelming success. Some of Moore’s commenters suggested buying more meat and teaching more employees how to make the BBQ. I disagree and... »
The (Sports Marketing) World is Flat: Scarcity and DINUs
Seth Godin talks about scarcity this morning, something that sports teams/events have an challenging relationship with. When your team is winning, tickets can become scarce quickly, especially in a sport like football which has so few games in a season. Quick digression – part of the genius of the NFL is that they have... »
The Periodic Table of Social Media Elements
