Tag Archive
Ford creates a Social Media Movement with Fiesta
I’m not a “car guy” and I don’t follow the situation in Detroit super closely, but from a Social Media perspective at least, Ford seems to be doing things differently, taking risks and making a genuine effort to change the perception of the company by engaging consumers in new and innovative ways. Yesterday they kicked... »
Notes from Digiday: Social
On Thursday I went to Digiday: Social, hosted by DM2:Events. Special shout out to Nick Friese for the invite. Lots of good people from the NYC Social Media world were in the house to here from a number of noted marketers, brand managers and researchers. There were of course many things said worth sharing.... »
The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
The Periodic Table of Social Media Elements
