Tag Archive
Social Media Engagement: Marketers Become Measurement Platforms
Last week Seth Godin made waves by introducing his Brands in Public Social Media Engagement Platform. Brands in Public (BiP) allows brands to see what’s being said about them. For the low, low price of $400/month, brands can ‘own’ their BiP page. After some, um, “feedback,” Seth made some adjustments. Earlier this summer, the Altimeter Group... »
Hugh McLeod Builds A Tribe
Last year Seth Godin released the book Tribes (to purchase, please use my Amazon link, below right), encouraging people to gather like-minded individuals in support of their products/beliefs. It doesn’t sound like a particularly hard thing to do, or like a paradigm-shifting development, but then you start looking around and you don’t see that... »
Freeconomics: Gladwell, Godin and Anderson on Free
Business models and the survival of entire industries are the stuff great debates are made of, and we’ve got one brewing here. Chris Anderson, Wired Magazine editor and author of The Long Tail, has a new book out, called Free, the future of a radical price. He puts forth arguments that look pretty compelling... »
A & Q with Seth Godin: Ready to ship?
This is the first of a new feature called “A & Q.” The idea is to engage some of the smartest marketers I know and have them first answer a question, then ask one of their own. I can’t think of a better person to start this off with than Seth Godin. I’m not going to stop... »
Taking control of the situation
If you are reading this blog (thank you!), I gotta believe you are involved in marketing, branding, PR, advertising or some related field. If that’s the case, reminding you to read Seth Godin is like a parent reminding their kid to eat dessert and play Xbox – probably not necessary. But I wanted to call... »
In Social Media, are exclusivity and openess mutally exclusive?
Today I want to posse a question. I don’t have the answer, I’m not even sure there is an absolute answer. But it seems an interesting idea to discuss: In Social Media, are exclusivity and openess mutually exclusive? Sometimes it feels like Social Media has brought back the dot.com bubble. People are using the ‘ramp up, get critical... »
The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
What will you be doing a year from today?
Seth Godin poses a challenge: “Here’s the wager: A year from now, 10/16/09, will you be leading a tribe of people? Will you be creating stories, connecting people, giving them a platform and making things better for people who care about each other? I’m betting you will.” Seth’s new book, Tribes, is out today. »
Standing still is the new running around
Out of curiosity, I took a look at the very first posting on The Sartorialist from late-September, 2005. The style is remarkably similar to the post from today. Same with Seth Godin. We hear a lot about the short attention span of consumers and how you’ve got to change things up to keep their attention. New packaging,... »
A comment on comments
Marketing types, and I’ll generously include myself in this group, like to talk about ‘the conversation’ and ‘the dialogue’ between consumers and brands. I try to read a variety of marketing/branding/PR/Advertising blog and have noticed something: Many of the blogs have very few comments. Here’s a very unscientific survey - I looked at the front page... »
The Periodic Table of Social Media Elements
