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Posts Tagged ‘soccer’

19 Aug
2008

The (Sports Marketing) World Is Flat: The Arsenal Brand

In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S.

Archives | No Comments » | Tags: Arsenal, Arsenal America, Brand, EPL, Football, Gooners, Gunners, John Simmons, soccer, Sports Marketing

20 May
2008

The (Sports Marketing) World is Flat: Basketball & Soccer

The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up

Archives | No Comments » | Tags: Arsenal, Football, NBA, Nike, NY Times, soccer, Spike Lee, Sports Economist, Thierry Henry, Tony Parker

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.