Tag Archive
Social Media, Storytelling and the Premature Burial of Ad Agencies
Most people agree that ad agencies have been wrong-footed by the shift towards Social Media. The big agency business model, for so long such a profitable venture, now looks slow and bloated. But business models aside, what ad agencies do best is tell stories. I’ve just read a couple of great posts from Gaurav Mishra... »
Bandwidth Management: Social Media, Time and ROI
We’ve all read plenty of stories about how to convince your boss or client that they should be putting support behind Social Media. And by now there’s a good chance that they’ve said yes. And there’s probably a good chance they’ve put you in charge of it. Congratulations. If you read a recent report (and... »
Smart People / Smart Ideas September Round-Up
Super strong line-up this month featuring the likes of: DJ Francis, BBH Labs, Joseph Jaffe, Geoff Livingston, Tim Malbon, Rohit Bhargava, Alex Bogusky, Joe Pulizzi, Mike Arauz and Jon Burg. What’s going on with marketing, branding, Social Media, Social Networks, advertising and PR? Here’s what you need to know… Smart People / Smart Ideas #216 @MarketerBlog notices... »
Social Media Engagement: Marketers Become Measurement Platforms
Last week Seth Godin made waves by introducing his Brands in Public Social Media Engagement Platform. Brands in Public (BiP) allows brands to see what’s being said about them. For the low, low price of $400/month, brands can ‘own’ their BiP page. After some, um, “feedback,” Seth made some adjustments. Earlier this summer, the Altimeter Group... »
Guest Post: Campaigns v. Conversations
Very pleased to have a guest post today from Kenneth J. Weiss, Director of E-Commerce for Hoover and author of the new book, Slightware – The Next Great Threat to Brands. You can download the first chapter for free at Slightware.com. Kenneth has put together a compelling infographic that should be of interest to... »
Social Media: Like a day at the Community Pool
I’m fortunate enough to live in a town with a very nice community pool. Last weekend I was there with my family and I noticed a striking resemblance between what I saw at the pool and what I see in Social Media. Our pool has five distinct areas of engagement and each one corresponds... »
Five Signs You’ve Picked the Right Social Media Practitioner
This morning Peter Shankman and Sarah Evans published a post entitled, “Is your Social Media expert really an expert?” (cross-posted on both their sites, click on either name to read the post). It’s filled with 25 tips/signs/warnings when dealing with Social Media people. They’re certainly on to something right from the start, suggesting you be... »
Shared Media v. Social Media: A variety of viewpoints
Regular Eyecube readers (both of you) will remember my post from last week asking if the term Shared Media wasn’t more accurate than Social Media. It generated some good conversation here and on Twitter, so I felt it was worth exploring further. I reached out to several people I highly respect and asked for... »
Viral? Social? How about Shared?
UPDATE: Some fantastic comments on this below, make sure you read those. Also, a related post today from Patricia McDonald of BBH Labs here. Recently, I was fortunate enough to be asked by Adam Broitman of A Media Circ.us to participate in an article he wrote for iMedia Connection - Social Media: Whose job is it anyway?... »
Is Social Media working for you, or are you working for Social Media?
Last Friday I attended the Blowing Up the Brand event at the NYU Journalism Institute. The keynote speaker was Rob Walker and, among the many interesting things he said, was this little gem: “Is Social Media working for you, or are you working for Social Media?” .... »
The Periodic Table of Social Media Elements
