Loyal readers of this blog (both of you) will now be familiar with my use of the term Intermedia. I first used it in my post Intermedia – The Next Phase in Consumer Engagement, which received a lot of positive feedback. To continue this line of thinking I developed a post on Intermedia strategy that the good folks at Mashable were kind enough to publish.  Here’s an excerpt from Social TV: How Content Producers Can Engage Their Audiences in New Ways: 

As social media matures, new opportunities are arising for content producers. Social TV, for instance, hasexploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”

Increasingly, social TV has viewers using platforms like Twitter to comment on and discuss their favorite shows. HBO’s True Blood, Oxygen’s Bad Girls Club and Nickelodeon’s SpongeBob SquarePants, or landmark events such as presidential debates generate thousands of comments, and in some cases, hundreds of thousands. As social TV gains momentum, savvy networks like Bravo, MTV and The CW are poised to take advantage by engaging their audiences in new and compelling ways.

Then intermedia was born, the offspring of social TV and transmedia. Social TV provides a space for audience members to discuss a show, while transmedia encourages content producers to create stories that move across platforms. Therefore, intermedia means that audience members and content producers engage each other between media channels, often with content from one platform affecting content from the other.

I hope you’ll swing over to Mashable and read the rest of the piece.