Posts Tagged ‘Sports Marketing’

31 Dec
2008

NHL Develops a Marquee Event to Call its Own

I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey

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27 Aug
2008

The (Sports Marketing) World is Flat: Capitalizing on the Olympics

While the games may be over, for athletes like Michael Phelps – and the people who manage their out of the pool

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23 Aug
2008

The (Sports Marketing) World Is Flat: Navigating the Sponsorship Waters

I went to the Barclays golf tournament today, the first time I’ve been to a legitimate pro golf event. It

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19 Aug
2008

The (Sports Marketing) World Is Flat: The Arsenal Brand

In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S.

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13 Aug
2008

The (Sports Marketing) World Is Flat: The Economist on the Business of Sport

The Economist recently published a Special Report on the Business of Sport that covers off on a lot of timely and thought-provoking

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12 Jul
2008

The (Sports Marketing) World is Flat: Barack Obama and NASCAR

I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.