I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey
Archives | 4 Comments » | Tags: Chicago Blackhawks, Detroit Red, Detroit Red Wings, Hockeytown, NHL, Shannon Paul, Sports ma, Sports Marketing, Winter Classic
While the games may be over, for athletes like Michael Phelps – and the people who manage their out of the pool
Archives | No Comments » | Tags: endorsements, Michael Phelps, Octagon, Olympics, Sports Marketing
I went to the Barclays golf tournament today, the first time I’ve been to a legitimate pro golf event. It
Archives | No Comments » | Tags: Barclay golf, caddie, caddy, golf, Sabbatini, Sports Marketing, sports sponsorship, The Barclays
In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S.
Archives | No Comments » | Tags: Arsenal, Arsenal America, Brand, EPL, Football, Gooners, Gunners, John Simmons, soccer, Sports Marketing
The Economist recently published a Special Report on the Business of Sport that covers off on a lot of timely and thought-provoking
Archives | No Comments » | Tags: business of sports, Cricket, Olympic games, Olympics marketing, sport, sport business, Sports Marketing, the economist, The World is Flat
I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people
Archives | No Comments » | Tags: Alltel, Barack Obama, Coke Zero, Formula One, Johnnie Walker, MasterCard, NASCAR, RBS, Sports Marketing, Taylor
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