Tag Archive
NHL Develops a Marquee Event to Call its Own
I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey fan. Sure, I went to an occasional game and when the Kings got Gretzky I became slightly more than just the casual fan. By the late-80s / early-90s I could probably name several players... »
The (Sports Marketing) World is Flat: Capitalizing on the Olympics
While the games may be over, for athletes like Michael Phelps – and the people who manage their out of the pool activities – the games are just beginning. For an inside look at how companies like Octagon handle their clients, have a read of this Washington Post story. For further insights on Octagon, don’t forget... »
The (Sports Marketing) World Is Flat: Navigating the Sponsorship Waters
I went to the Barclays golf tournament today, the first time I’ve been to a legitimate pro golf event. It was an interesting experience and provoked a lot of lively conversation with my friend Eelco van der Noll, who works for Momentum, a global marketing agency. In no particular order, here were some of topics... »
The (Sports Marketing) World Is Flat: The Arsenal Brand
In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S. for Arsenal FC. Occasionally I can combine these two passions, and one such occasion was my interview with John and Matt Simmons, lifelong Arsenal fans who together wrote Winning Together: The Story of the Arsenal Brand. This... »
The (Sports Marketing) World Is Flat: The Economist on the Business of Sport
The Economist recently published a Special Report on the Business of Sport that covers off on a lot of timely and thought-provoking topics. The lead focuses on the Olympic Games of course, but there are also strong pieces on Sport and the Media; Sponsorship (disclosure, a MasterCard executive is interviewed here; MasterCard is a client of my agency);... »
The (Sports Marketing) World is Flat: Barack Obama and NASCAR
I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people from a variety of demographic groups to build upon his personel story. Reports now floating around the web say that the Obama campaign is considering a NASCAR sponsorship. On the surface, this seems to make... »
The (Sports Marketing) World is Flat: FIFA World Cup 2002 – South Korea/Japan
Fourteen of the first 16 FIFA World Cup tournaments were held in either South America or Europe (with Mexico and the U.S. being the exceptions). For the 2002 event, FIFA, the world governing body of the sport, made the unprecedented move of not only awarding the tournament to Asia, but also having it hosted... »
The (Sports Marketing) World is Flat, Cricketfest 2008 continues
Once again, cricket has caught my attention. This time in the form of a terrific piece by Preeti Chaturvedi. The piece appears on BrandChannel and talks about the Indian Premier League (wikipedia link, sorry the official site is down), the new professional Twenty20 Cricket League in India. With big name sponsors, athletes and money pouring in, there are... »
The (Sports Marketing) World is Flat, Part I
In 2005, author Thomas L. Friedman released the critically-acclaimed best seller, The World is Flat. In it he posited that advances in technology – telecommunications, software and consumer-generated media to name just three – have created an environment where competition for jobs is no longer based on geography or industrial capital. For the sports... »
The Periodic Table of Social Media Elements
