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The Brand You is Dead. Long Live The Brand You Build.
In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog, Twitter account and Facebook page and they aren’t afraid to use them. But it seems to me we’ve reached an inflection point, and what was once smart move now feels self-congratulatory and driven more... »
Seth Godin: The power of an insanely authentic brand
Seth Godin has a post this morning you should check out. He’s cooking up something new and different and remarkable and he wants you to be a part of it. His new book, Tribes: We Need You To Lead Us doesn’t come out until October, but Seth is building something bigger than the book. He... »
The Periodic Table of Social Media Elements
