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6 Aug
2008

Brett Favre, Starbucks and the Wisdom of Crowds

It’s been impossible the last couple of days to watch ESPN or NFL Network and not hear some talking head

Archives | No Comments » | Tags: Brand Autopsy, Brett Farve, Green Bay Packers, John Moore, Seth Godin, Starbucks, wisdom of crowds

1 Jul
2008

Telling a story, telling it with passion

Starbucks didn’t buy big ads saying, “Our coffee is really, really good and you’ll like coming to our outlets.” They

Archives | No Comments » | Tags: Benjamin Zander, Mitch Joel, Nike, passion, Starbucks, TED

23 Jun
2008

Celebrity Endorsement – Does it help build a DINU?

The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing

Archives | 3 Comments » | Tags: Arnold Palmer, Brands, Burger King, Google, Marketing, McDonalds, Michael Jordan, Nike, Pennzoil, Red Bull, Rihanna, Ronald McDonald, Starbucks, The King, Totes

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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