Tag Archive
Brett Favre, Starbucks and the Wisdom of Crowds
It’s been impossible the last couple of days to watch ESPN or NFL Network and not hear some talking head say, “Of course the Packers are a better team with Brett Favre at quarterback.” These aren’t fans saying this, they are “football experts.” And yet, it looks like Favre is on his way out. Swing... »
Telling a story, telling it with passion
Starbucks didn’t buy big ads saying, “Our coffee is really, really good and you’ll like coming to our outlets.” They lived it passionately instead. Nike was started by some guys who passionately believed they could make better running shoes. The world didn’t think they needed better coffee or running shoes, but when presented with... »
Celebrity Endorsement – Does it help build a DINU?
The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »
The Periodic Table of Social Media Elements
