Tag Archive

Niche Sports in America – A Media Opportunity

By Rick

Stefan Fatsis and I have three things in common: 1) We both like Scrabble 2) We’ve both suited up and kicked field goals in training camp for the Denver Broncos 3) We both think Handball is an excellent sport that should be more popular in the United States. Ok, #2 isn’t true, I haven’t... »

Eyecube Buzz9: Sports-related topics I’m buzzing about

By Rick

Eyecube Buzz9: Sports-related topics I’m buzzing about 1. Darkmane 2. England v. South Africa: Cricket 3. Stefan Fatsis: A Few Seconds of Panic 4. Lewis Hamilton wins German Grand Prix 5. Tour de France: Making the slow climb back 6. Michael Phelps: Here comes the pre-Olympic expectations. Can he meet them? 7. The Open Championship: Norman story overshadows Harrington repeat 8. Pro... »

Authorian Legends

By Rick

Yesterday I shared my experience at an event for Stefan Fatsis’ new book. Rohit Bhargava, another author, and fellow PR blogger, also has a recently published book, *Personality Not Included.  He sponsored an event Tuesday night and asked his readers for ideas on how to drive book sales at the event and in general... »

The Summer Reading List is Getting Longer

By Rick

School may be out soon for the kids, but the school year for marketers is year round. Or maybe these are good beach books?  Anyway, by now you all know about Rob Walker’s Buying In (see my interview with him here). Here are some others to be on the lookout for: Rohit Bhargava’s *Personality Not... »