Tag Archive
Social Media, Storytelling and the Premature Burial of Ad Agencies
Most people agree that ad agencies have been wrong-footed by the shift towards Social Media. The big agency business model, for so long such a profitable venture, now looks slow and bloated. But business models aside, what ad agencies do best is tell stories. I’ve just read a couple of great posts from Gaurav Mishra... »
DINU brands // Transmedia Storytelling
I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the Deeply Immersive Narrative Universe. In addition to the work of Henry Jenkins (find out more here and here), I’ve recently read the work of Jason Mittell. Both of these guys are crazy smart, and if you... »
More on the DINU Brand Concept
Rather than use this blog as a vehicle to distribute fully formed, ready to go concepts, I feel this is a good forum for developing ideas and hopefully receiving feedback from readers who can build upon the idea, and together something better is developed. I’m still wrestling with the concept I termed, “Deeply Immersive... »
The Periodic Table of Social Media Elements
