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6 Dec
2009

Social Media, Storytelling and the Premature Burial of Ad Agencies

Most people agree that ad agencies have been wrong-footed by the shift towards Social Media. The big agency business model,

Archives | No Comments » | Tags: ad agency, social media, Storytelling, TEDIndia

6 May
2008

DINU brands // Transmedia Storytelling

I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the

Archives | No Comments » | Tags: Battlestar Galactica, Brands, DINU, Fast Company, Henry Jenkins, Heroes, Jason Mittell, Lost, Storytelling

24 Apr
2008

More on the DINU Brand Concept

Rather than use this blog as a vehicle to distribute fully formed, ready to go concepts, I feel this is

Archives | No Comments » | Tags: Brands, Consumer Generated Content, DINU, Henry Jenkins, Marketing, Seth Godin, Storytelling

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.