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18 Nov
2009

Strategic Planning: Everything you wanted to know but were afraid to ask

If you work at an ad agency, the role of the strategic (or account) planner is well known to you.

Archives | 8 Comments » | Tags: account planning, Mike Arauz, PSFK, redscout, strategic planner, what is strategic planning

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Caveat

The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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