Tag Archive

Super Bowl Ads Fail To Deliver On The Night.

By Rick

The Super Bowl has now come and gone. There was certainly plenty of chatter about the commercials but did any cut through the clutter? Did any stick? I thought a couple were clever: Hyundai, Castrol, Coke with the bugs in the park; the Wes Anderson-esque one for cars.com(?), I think Careerbuilder.com might have had a good one... »

A modest proposal: 21,900 commercials for the price of 1

By Rick

This Sunday, Super Bowl Sunday!, 30 second TV spots during the game will go for $3 million. That’s just for airing the spots and doesn’t include production. Three million dollars to talk to consumers for 30 seconds. Not listen to consumers. Not even dialogue with consumers. Just talk to your consumers. Here’s a proposal for using that money... »

Installed by SimpleScripts