Tag Archive
Super Bowl Ads Fail To Deliver On The Night.
The Super Bowl has now come and gone. There was certainly plenty of chatter about the commercials but did any cut through the clutter? Did any stick? I thought a couple were clever: Hyundai, Castrol, Coke with the bugs in the park; the Wes Anderson-esque one for cars.com(?), I think Careerbuilder.com might have had a good one... »
PSFK & WSJ Fail to Score TD
I’m a big fan of PSFK and I respect the work of the Wall St. Journal, so I appreciated their takes on the impact of new logos for NFL teams. But I think they missed a key concept. The premise of the article is that in recent years teams like the New England Patriots, Seattle... »
What Brand Managers Can Learn From The Pittsburgh Steelers
Full disclosure: I’m a Pittsburgh Steelers fan. Have been since the late-70s. The NFL and several its teams have done a great job of distinguishing themselves and creating strong brands. The Raiders, Cowboys and Packers are all great examples of teams with unique personalities, or really, brands. But I think the Steelers may be... »
The (Sports Marketing) World is Flat, Part I
In 2005, author Thomas L. Friedman released the critically-acclaimed best seller, The World is Flat. In it he posited that advances in technology – telecommunications, software and consumer-generated media to name just three – have created an environment where competition for jobs is no longer based on geography or industrial capital. For the sports... »
The Periodic Table of Social Media Elements
