Tag Archive

Slainte! Guinness toasts a successful St. Patrick's Day

By Rick

  I don’t very often talk about my work or that of my agency, Taylor, but I wanted to share this review of our efforts on behalf of our client-partner, Diageo, and their Guinness brand as it really shows the breadth and scope of our efforts in support of their brand initiatives…   Guinness relies on insight... »

The (Sports Marketing) World is Flat: Barack Obama and NASCAR

By Rick

I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people from a variety of demographic groups to build upon his personel story. Reports now floating around the web say that the Obama campaign is considering a NASCAR sponsorship. On the surface, this seems to make... »

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