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9 Jan
2009

Can Twitter Move Product? Just ask @theBKLounge

Earlier today on Twitter @creativewisdom questioned the Whopper Sacrifice promotion. I debated with her a bit (I love the promotion).

Archives | 4 Comments » | Tags: Angry Whopper, Burger King, The King

23 Jun
2008

Celebrity Endorsement – Does it help build a DINU?

The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing

Archives | 3 Comments » | Tags: Arnold Palmer, Brands, Burger King, Google, Marketing, McDonalds, Michael Jordan, Nike, Pennzoil, Red Bull, Rihanna, Ronald McDonald, Starbucks, The King, Totes

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.