Tag Archive

Can Twitter Move Product? Just ask @theBKLounge

By Rick

Earlier today on Twitter @creativewisdom questioned the Whopper Sacrifice promotion. I debated with her a bit (I love the promotion). Then jokingly said I was hungry and asked The King himself if he had any suggestions. Well, here’s what transpired: That’s how you do Social Media. The King provided me with entertainment, a recommendation and... »

Celebrity Endorsement – Does it help build a DINU?

By Rick

The Sunday New York Times business section featured a pretty lengthy article on the trend of celebrities and brands. Nothing real new here, but the article painted the tactic in a fairly positive light, and backed it up with sales statistics. I agree that for certain brands, and certain celebrities, tie-ups can make a lot... »

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