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20 Sep
2008

Crispin Porter + Bogusky use marketing Jujitsu to aid Microsoft

There’s been a lot of discussion about the new Microsoft campaign from Crispin Porter + Bogusky. Grant McCracken and his

Archives | 2 Comments » | Tags: Bill Gates, Crispin Porter + Bogusky, Eva Longoria, I'm a Mac, I'm a PC, Jerry Seinfeld, Mac, Microsoft, Microsoft Ad, PC, Pharrell Williams, Tony Parker, Vera Wang

20 May
2008

The (Sports Marketing) World is Flat: Basketball & Soccer

The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up

Archives | No Comments » | Tags: Arsenal, Football, NBA, Nike, NY Times, soccer, Spike Lee, Sports Economist, Thierry Henry, Tony Parker

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.