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Crispin Porter + Bogusky use marketing Jujitsu to aid Microsoft
There’s been a lot of discussion about the new Microsoft campaign from Crispin Porter + Bogusky. Grant McCracken and his readers had a pretty robust discussion on the topic and I weighed in agreeing with Grant, feeling the campaign worked to accomplish some of the vital work Microsoft needs to be done. The mere fact... »
The (Sports Marketing) World is Flat: Basketball & Soccer
The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up playing soccer in places like Canada, Brazil and Europe. As a big fan of Arsenal, I’ve seen a lot of the basketball – soccer overlap. Spike Lee, a big hoops fan, has been wearing soccer... »




