Tag Archive

Smart People / Smart Ideas Round-up August 2009

By Rick

They say August is a slow news month, but there was a lot of really great content I found that was worth sharing. As always, you can get the Smart People / Smart Ideas series by following me on Twitter. August 2009 Smart People / Smart Ideas #184 @mitchjoel on the importance of learning: http://tr.im/vBYJ Smart People... »

Smart People / Smart Ideas July 2009

By Rick

Here are some of the smartest things I came across via Twitter in July. Follow me and you’ll get them as they happen. Smart People / Smart Ideas #176 @rohitbhargava on marketing ideas for the Fourth of July: http://ping.fm/CsA8V Smart People / Smart Ideas #177 @TDefren with a reminder to shake things up sometimes http://pr-squared.com/?p=1207 Smart People... »

Seven Reasons Your Brand Shouldn’t Be On Twitter

By Rick

For the last year or so Social Media marketers have been working hard to convince brands that they should be on Twitter. Here’s one from just last week: 5 reasons why brands should be on Twitter. Last month Warren Sukernek reported on stories stating 97% of consumers want brands on Twitter. Are these people... »

World War 2.0

By Rick

Came across a couple of really clever graphics this weekend, each interestingly enough rooted in World War II iconography.  The first comes from Rob Walker’s Consumed column in The New York Times Magazine (See image at left). A classic British slogan has been updated and re-appropriated for modern times. Read the article to get the... »

The Social Media Economy Matrix

By Rick

The discussion around Chris Anderson’s book, Free, continues as BusinessWeek’s Bruce Nussbaum weighs in. This whole episode got me thinking about not only the cost, but the value of various elements of the Social Media Economy. So, with apologies to New York magazine and their backpage feature, The Approval Matrix, I give you the... »

How Social Media Killed Six Degrees of Kevin Bacon

By Rick

Remember that fun game, Six Degrees of Kevin Bacon? You’d see how many actors it took to connect, say, Stockard Channing, to the ubiquitous Kevin Bacon.  But I don’t hear people talking about that game much. Maybe it’s because we’re all no more than a couple of connections away from Kevin Bacon ourselves.   Celebrities have... »

Smart People / Smart Ideas April 2009

By Rick

It’s that time once again when recap some of the best and brightest in Social Media.  Here’s the Smart People / Smart Ideas Round Up for April: Smart People / Smart Ideas #141 @equalman says: Everyone is Twittering, But is Anyone Listening? http://is.gd/r0Tk Smart People / Smart Ideas #142 @lizstrauss wonders: Do Leaders Wear Jeans? If... »

Why I don’t follow Oprah on Twitter

By Rick

The only thing trendier for celebrities than adopting foreign babies right now is jumping on Twitter. Oprah, Ashton, Shaq, Hammer, President Obama, everyone’s on the Twitter Twain. Twitter is still in its earliest stages as a communications vehicle and different people use it in different ways. Some people, like Guy Kawasaki, use it promote their... »

Smart People / Smart Ideas – March 2009

By Rick

Here’s the monthly compilation of stories, thoughts, ideas and posts gathered and originally shared via my Twitter feed: Smart People / Smart Ideas #122 @davidhenderson on Why Big PR Lacks Online Leadership/Expertise http://tinyurl.com/b9gh58   Smart People / Smart Ideas #123 Check out @Bud_Caddell’s slideshare on the Fan Economy http://tinyurl.com/abmpeq   Smart People / Smart Ideas... »

Your SXSW Haiku Update

By Rick

Little known fact: Each year, the organizers of SXSW pick one person they don’t allow to come to the event. Why? In case of some sort of cataclysmic event (Boll weevils, The Jonas Bros., etc.) someone must survive to keep music, interactive and film culture alive. This year, that person is me. But I still... »