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25 Aug
2008

DINU: John McEnroe

John McEnroe is a unique American sports icon. Brash and opinionated he was liked and disliked in equal measure during

Archives | No Comments » | Tags: branding, John McEnroe, New York Times Magazine, personal brands, tennis, U.S. Open

19 Jun
2008

Nike, Tiger and the Deeply Immersive Narrative Universe

Yesterday I wrote about the Sony Ericsson WTA tour and their need to connect with the casual tennis fan. I

Archives | No Comments » | Tags: DINU, Murketing, Nike, Rob Walker, Tiger Woods, U.S. Open

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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