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Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others
Earlier this week I read an interesting post on the 20 Best Known European Football Brands on The UK Sports Network site. The article referenced a Sport+Markt 2009-2010 study of brand recognition among football fans in the top five markets (UK, Germany, Spain, France & Italy). You can read the report yourself here. I thought... »
Umbro Wants You To Get Your Kit On
PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand. Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by England, a blog, as well as a pop-up store in London. The Tailored by England site has a... »
The Periodic Table of Social Media Elements
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