Tag Archive

Six Ways To Use YouTube Besides “Making” A “Viral” Video

By Rick

If you work at a marketing communications agency you’ve probably heard these dreaded words in the last year from a client: “We want a viral video, you know, like the Cadbury Gorilla or Susan Boyle.” You stifle your gag reflex, nod quietly and head back to the office.  This isn’t going to be a... »

Viral? Social? How about Shared?

By Rick

UPDATE: Some fantastic comments on this below, make sure you read those. Also, a related post today from Patricia McDonald of BBH Labs here. Recently, I was fortunate enough to be asked by Adam Broitman of A Media Circ.us to participate in an article he wrote for iMedia Connection - Social Media: Whose job is it anyway?... »

Best of 2008? Try Compelling Content

By Rick

Whether we’re looking a pictures of hunters and bison in the caves of Lascaux, or getting an inside peek at the lives of the folks at Sterling Cooper via Twitter, one thing has been a constant: Compelling content draws attention.  The Washington Post just released their list of the Top Viral Videos of 2008.... »