The Emerging Culture Composite Index Edition 2

Love and Hip Hop - An Intermedia Juggernaut

Last week I introduced you to the Emerging Culture Composite Index. It’s my look at the people and things that are attracting attenti0n, and more importantly engagement, in our culture. Some of these items you’ll already know about, but others may be new to you.

The Index itself continues to evolve, and hopefully I’ll be switching to an email subscription format, so if you’d like to receive this directly in the future, please send me an email:

Here are this week’s items of note:

Where’s My Water?: Disney’s first-ever original character for a mobile game continues its strong showing on both Android and iPhone app charts. Read this TechCrunch story on the marketing of this franchise. Rovio (maker of Angry Birds) has some competition.

TraphikMusician, YouTube star, Traphik – aka Timothy DeLaGhetto – is what a 21st Century media star looks like. Check out this unique collab with Tweak footwear via Facebook.

Jared Harris: You know him as Lane Pryce from Mad Men, or his recurring role on Fringe, or as Professor Moriarty in the latest Sherlock Holmes film. He’ll also be playing Ulysses S. Grant in the upcoming Spielberg blockbuster, Lincoln.

Love and Hip Hop: Sure, it’s a Real Housewives knock-off, but it’s generating conversations online. Check out a preview of Episode 9, Season 2 here, and see what everyone is tweeting about.

Van Halen: A re-united Van Halen (Goodbye Sammy, hello DLR!) played a local New York club and a host of videos made there way online. Expect a VH revival with tours and TV appearances this year.

Elder Scrolls: Skyrim: This fantasy title has broken through the military game hegemony established by CoD:MW3 and Battlefield 3. The title recorded sales of more than US$600 million in its first month. This title is a great example of the depth of story development and world building now prevalent in game design.

Hansel & Gretel: Witch Hunters: This one has it all – building on current fairy tale trend (See ABC’s Once Upon A Time); literary parody a la Pride, Prejudice & Zombies; and a rising star in Jeremy Renner.

Zachary Quinto: In between stints as Spock in the Star Trek franchise reboot, Quinto takes challenging roles on buzz-worthy shows like American Horror Story.

Walk off the Earth: A widely shared online video begs the question, “Will they be the next OK! Go”? A different sound, but further proof YouTube is today’s MTV.

Habibi:  A hit with consumers despite its length (672-pages) and complex themes (religion, culture and love). This graphic novel is another example of quality winning out. This well-reviewed tome has earned its place alongside Maus, Persepolis and Waltz with Bashir as non-traditional representations of socially charged subject matter.

Inside the Index: Love and Hip Hop – Season 2

Consistently ranks among the most socially engaging shows on television, beating every show on CBS, ABC and NBC (except Fear Factor). There are six Love and Hip Hop cast members with more than 100,000 Twitter followers. This intermedia-driven strategy is a blueprint for what all television, not just reality programming, will soon look like, and the strategy does seem to be translating to traditional success metrics as well. L&HH2 consistently ranks among the top cable shows on its night amongst the 18-49 demo.


This week’s sources:

•Hollywood Stock Exchange
•NY Times
•Television by the Numbers
•Android Market