Tag Archive

Batman, James Bond and Superman: The Need for Brand Reinvention

By Rick

With the successful opening weekend of The Dark Knight, the Batman franchise has returned with both popular and critical acclaim.  Perhaps the memories of the final Joel Schumacher-helmed, George Clooney-starring Batman & Robin can now be safely tucked away. It’s been a rollercoaster ride for The Batman to be sure. An iconic comic book that became... »

TV DINUs – Sitcoms v. Dramas

By Rick

I’ve watched my fair share of television over the years. I’ve enjoyed both dramas and sitcoms (along with reality shows, sports, documentaries, news, etc.). I think just about any genre can provide quality programming, but when viewed through the lens of the Deeply Immersive Narrative Universe, there is a clear distinction between sitcoms and... »